Digital commerce
MercadoLibre channel
Everything happening in your MercadoLibre account on a single screen, with the margin analysis the platform's own panel doesn't give you.
Who it's for Companies selling serious volume on MercadoLibre and running the channel by logging in and looking around.
The problem
MercadoLibre's panel is built to operate, not to manage. Seeing how the month is going, which listings are running out of stock, how many questions are about to breach the response window and how much each sale actually leaves means visiting five different places and building a spreadsheet.
The most missing number is real margin per listing. Shipping cost isn't a constant, and prorating it badly makes products that look profitable turn out not to be.
How I solve it
01Official, read-only connection
The panel connects through the official API with OAuth and read scope. It doesn't publish, doesn't reply and doesn't change anything in your account: it's a mirror, not an autopilot. That makes it safe to hand to more of the team.
02Sales, listings and stock
Revenue for the period, trend, listing ranking and alerts for stock about to run out. "How's the month going?" is answered at a glance.
03Questions and after-sales, with response windows
Pending questions sorted by urgency, open claims and reputation status. What affects your reputation is visible before it affects it.
04Real margin per listing
This is where the careful work is. I measured against production data that declared weight is useless for prorating shipping cost: the correlation was −0.05. Price is what drives it, through the free-shipping threshold. The panel computes margin with that logic, not with a misleading average.
05Reports for people who won't open a dashboard
A periodic PDF report summarizing the channel, for the manager or the accountant who is never going to log into a panel.
What I've already built
- Read-only panel in production for a food importer, covering sales, listings, stock, questions, claims and reputation.
- Measured against real data that declared weight does not explain shipping cost (correlation −0.05) and that price is the driver, through the free-shipping threshold.
- A full six-month PDF report on the channel's operation.